Content Strategist · Writer · Editor
Eight years of content strategy, copywriting, and editing. Plain language, measurable outcomes, and a stubborn focus on the audiences that actually matter.
Based in Columbus, Ohio. Available remote.
I write the words people actually read. Most web content gets skimmed, abandoned, or ignored — usually because it was written for the company that published it, not the person reading it. My job is the opposite. I start with the reader's question, then build the page that answers it.
I've spent the last eight years writing and structuring content for B2B SaaS, technology platforms, marketing agencies, and Google's AI product ecosystem. Whether it's a help article, a chatbot script, a landing page, or a 200-page intranet, the work is the same: figure out who's reading, what they need, and how to give it to them in the fewest words possible.
What I obsess over: plain language, content taxonomies that map to real user journeys, SEO that doesn't compromise clarity, and the governance frameworks that keep content useful after publication. I've audited content libraries with thousands of pages, written copy that lifted conversion 26%, and trained large language models to write more like a human and less like a brochure.
Audio engineering at Berklee, business at Toledo, prompt engineering at Vanderbilt. The thread is the same — a writer who cares about how things are made.
SEO & Content Strategy Consultant
Built an SEO-first content strategy for The Hub's intranet platform, restructuring landing pages around how IT buyers actually search for and evaluate intranet software.
SEO Strategy & Content SOPs
Codified content production into repeatable SOPs and rewired on-page SEO across the marketing site, so the team could scale output without losing quality or search performance.
Technical Content Writer · Google AI
Drafted, edited, and refined large-scale content for Google's AI product ecosystem. Trained models on tone, voice, and plain-language guidelines for non-technical end users.
Content Strategist
Audited a legacy content library and led a full migration to video, restructuring information around developer journeys and rebuilding the WordPress site's information architecture from the ground up.
Content Strategist
Designed and ran A/B testing programs across promotional content — landing pages, email, and chatbot scripts — to systematically identify the variants that actually moved the needle.
Content Strategist & Copywriter
Built end-to-end content strategies for B2B lead-gen clients — ICP research, on-page SEO, WordPress execution, and analytics-driven refinement loops.
It was difficult for me to explain what my company could offer. Travis helped me break it down into words that my prospects "get" and that's helped me communicate with them better online, and I've been able to do that better offline too now.
Travis understands the big picture of how prospects move through your funnel, but he is also meticulous. If you don't have a reliable strategy for organic SEO, hire Travis.
Wonderful to work with. He listens to your concerns and is very attentive to detail. He understands our brand's tone and collaborated with me over multiple Zoom calls to understand our market, the nuances of my audience and clients. I'm going to be working with him on an ongoing basis.
We were very impressed with the campaign strategy for Digital Transformation, AI, and Cloud Services Travis created. We believe we can begin implementing this plan in the first week of January. Following that, we'll also be able to create LinkedIn posts and other marketing assets for our website.
Travis is a hidden gem. We brought him in to write an email drip sequence for one of our biggest clients. We hopped on a call to discuss a very specialized project and he worked diligently researching the field. He came up with great ideas, he's a talented communicator, and very trustworthy. I highly recommend his work. Will hire again.
We did a lot better on the drip campaign than we could have done on our own. Travis knows how to figure out what prospects want.
What he delivered was perfect and exactly what was needed.
Really happy with the turnaround time and quality of your work. Thanks.
Selected clients: Lev · Astrolabs · Wochit · Competera · CTG · Fondy · DASK · Coiled · The Hub Pancentric · INKUBIT · Platform.sh · Upsun
Content taxonomies, information architecture, and user journey design. Built from real research, not assumptions.
Copy that reads at a 9th-grade level and respects the reader's time. Especially useful for government, finance, healthcare, and any institution that has to explain itself.
Inventory, audit, and rationalize sprawling content libraries. Then set up the editorial standards that keep things from falling apart again.
Keyword research, on-page SEO, and analytics tracking (GA4, Search Console). E-E-A-T-aligned content that earns its rankings honestly.
Landing pages, email, chatbot scripts, help content, blog. Plus editorial review on existing copy — for accuracy, clarity, voice, and accessibility.
Got a project? A website that's drifted off course? A content library that needs a real editor in it?
I take on a small number of consulting and contract engagements at a time. Tell me what you're working on.